Menu
DrivethruLife
  • Drive
  • Life
DrivethruLife

BMW Works to Clean Up Diesel’s Rep

Posted on January 16, 2009July 4, 2020 by Brian Chee

BMW is one of those automakers that has its sights set on a diesel revolution, and are in fact doing everything in their power to make it happen…including a massive ad campaign in support of the two clean diesel vehicles they offer stateside. Here’s a taste of the diesel love: In one commercial, Mr. Unger uses a scale to weigh beakers of fuel. “If this is the amount of gas it takes to go 10 miles, then this is the amount of diesel that it takes to go the same distance,” he says, showing off less liquid in the diesel beaker. In another spot, he holds up a tiny metal ball. “Imagine this is a gallon of fuel,” he says. “If we all switched to diesel, we could save 90 million of these every single day.” Millions of little metal balls begin to rain down on Mr. Unger.

That’s cool. But what about building a car for the rest of us? One that doesn’t cost a gazillion dollars? Even VW’s Jetta TDI has a price premium, by golly. That’s the big hurt diesel feels today – that and the fact many stations don’t carry it – and the ones that do are more accommodating to truckers than Mommy and Me errands. But at least BMW is trying to pitch a really cool and valuable technology.

Watch the commercial here

–Brian Chee

Source: http://online.wsj.com/article/SB123137437553662817.html

Autos and Retail

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

pick2click

  • 2020-06-05_08-12-47
  • Glass

Topics

auto industry automotive retail car cars Change chee Chevrolet clean diesel commute commuters congress cross country dealership digital economy Environment family ford fuel fuel economy gas hybrids Journey life love mobile moving mpg Philosophy poetry politics prices recall review reviews road trip scion SEMA social media stories toyota traffic travel vignettes wisdom

RSS Colonial Roads

  • Bull Run Festival of Lights
  • Autumn Portraits at Stone Bridge
  • Find Your Favorite Fall Event in Northern Virginia
©2021 DrivethruLife | Powered by WordPress & Superb Themes